For many of us, mountain biking isn’t just a sport or a hobby, it’s a whole lifestyle. You know the lifestyle that I mean, checkered shirts, van conversions, hats, tin cups of tea and that causal look of “yea, I ride bikes“. As much as we may joke, there’s a lot of love for the lifestyle of a mountain bike rider and sometimes, you want to express that and live it long after the trail ride ends. During my squid years, I’ve come across many indie brands who produce some awesome casual clothing for outdoor enthusiasts and mountain bikers. So, I’ve decided to round up a rad casual clothing brands for mountain bikers so you can tempt those purse strings.
Can’t Quit Cartel
“A brand of clothing that inspires its wearers to never quit. To create their own game, no matter what hand they are dealt with.”
The brain child of Steve Aitchison, Can’t Quit Cartel came around after one night in 2014, which left Steve paralysed after a 20ft fall. The premis of the brand isn’t about getting knocked down, but how you choose to get back up and fight.
With garments printed on quality materials with, typically, bikes, tattoos and good times, CQC has a variety of shirts, jerseys and accessories avaialable. However, you have to be quick when new stock lands as some designs have been known to sell out within a couple hours of being launched!
“Broken Riders is an apparel brand for people who love to ride mountain bikes. If you’ve ridden, fallen off and got back on, you’re a Broken Rider.”
A brand that I’ve been wearing for years and years, whos clothing stands up to the test of time is Broken Riders. Primarily offering hoodies, cotton T-shirts, tech-Ts, socks and accessories, Broken Riders apparel is perfect for casual cruises on the bike, wearing when you’re out and about and
“Made up of a group of friends from the golden valleys of South Wales, living life by the motto “LETSAVEW” and bringing our dreams to life by building and creating a brand we are proud to wear and even prouder to see you wear.”
LETSAVEW is a fast-growing cult label from the homegrown hero of South Wales, Ajay Jones. The former frontman of a hardcore band, Ajay returned to racing mountain bikes, creating content and has been known to dabble in the realms of home cookery shows.
Now, this is one of those brands who produce very limited numbers of stock. So, once a new garment is released, you’ll have to be quick to get your order in as they do sell out fast… but that just makes your swag even more rad.
“We Are Setup® With a strong and fresh identity, Setup® produces stylish casual clothing for two-wheeled enthusiasts. Apparel that looks equally at home up a mountain trail or down the pub with your mates.”
With a huge range of casual t-shirts, mountain bike jerseys, long-sleeved garments and accessories, Setup Clothing has your upper body covered. There’s such a variety of designs on offer, it’ll be difficult to choose any one design over another.
“Huk Clothing Company is a premium mountain bike company dedicated to bringing you high quality apparel in the best cut, fabric and feel, so you look great both on and off the bike.”
Priding themselves with the motto “developed not made”, Huk has a range of shirts, raglans, hats and hoodies in a massive variety of colours, to match your bike, of course! Keeping you warm and looking stylish long after the bike park closes, Huk is waiting to welcome you to their family.
“We believe that actions speak louder than words here at Slush so we try and work our values into our image as much as possible. We believe in equality; we include all walks of life; all genders and all shapes and sizes. Style is for the masses, not the few.”
Ran by a couple of totally badass women, Slush is all about equality, fair trade and rad unique designs. With hand-dyed apparel, hats, bags and socks, no-two designs are exactly alike, making your purchase that extra bit more awesome. I could gush on about their products, but you’ll have to go check the store out for yourself, just be prepared to treat yourself, because you will.
“Ride fast, die last”
It’s all about rad times riding bikes, that’s why we do it, isn’t it? CP Gang has amassed a cult following in mountain biking due to their all-out party time philosophy. With a crap-load of awesome designs printed on everything from clothing, riding wear and accessories, the stoke levels are high when adoring some CP Gang party vibes.
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